We’re Greg and Jenny, former professional badminton players and the creators of Badminton Insight.
After spending most of our lives training, competing, and learning the game, we started Badminton Insight to make badminton coaching more accessible to players everywhere.
Whether you’re trying to improve your footwork, make fewer mistakes, get fitter, win more matches, or simply enjoy the sport more, our goal is to give you clear, practical advice that actually helps on court.
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We have been lucky to learn from great coaches, teammates and training environments around the world.
But we also know that not every badminton player has access to that.
Some players only train once or twice a week. Some don’t have a coach. Some are trying to improve through trial and error. And many players know they want to get better, but aren’t always sure what to focus on.
That’s why we created Badminton Insight.
We wanted to take everything we’ve learned from years of professional training and competing, and explain it in a way that’s practical and useful for players at all levels!
We both started playing badminton at a very early age, playing multiple times a week and competing in tournaments around the UK and Europe throughout our childhood. The photo is us at 11 years old!
After joining Loughborough University in 2013 (Jenny studied International Business and Greg studied Sports Management), this is where our professional badminton journey began, and we started training full-time. We also started competing regularly in professional tournaments across Europe, and won our first international title together in 2018 at the Norwegian International!
After joining Loughborough University in 2013 (Jenny studied International Business and Greg studied Sports Management), this is where our professional badminton journey began, and we started training full-time. We also started competing regularly in professional tournaments across Europe, and won our first international title together in 2018 at the Norwegian International!
We posted our first Badminton Insight YouTube video on April 7th 2020 with the aim of helping players of all level improve their game. Since then we have gained more than 700,000 YouTube subscribers and 120 million views (at the time of writing), and we have even broken a Guinness World Record!
In 2023 we also reached a career high ranking of 28 in the world, and on a personal note we got married in July 2023 (this is one of our most frequently asked questions!)
We reached a career high ranking of 28 in the world and won the English National Championships for the 3rd time in a row. On a personal note we got married in July 2023 (this is one of our most frequently asked questions!)
In March 2025 we announced our retirement from competing professionally, and had one of our best ever performances in our final tournament - reaching the last 8 of the All England. Since then, we have been focusing on Badminton Insight and helping badminton players around the world improve their game.
Thank you for taking the time to read about our journey until now, and we hope that Badminton Insight can help you in your own badminton journey!
WHAT WE BELIEVE
There is so much advice online, but not all of it is easy to apply. We try to make every video, article and resource simple, practical and useful!
You don’t need to completely transform your game overnight. Often, one better movement, one smarter shot choice, or regular practice can make a huge difference.
Not everyone has access to professional coaching. Our goal is to share what we’ve learned from years of training and competing, so more players can improve wherever they are in the world.
We want to help players improve, but also enjoy the journey!
Watch our YouTube videos, where we break down technique, tactics, footwork, fitness, equipment and matches.
If you prefer to learn by reading, we also have in-depth written versions for most of our tutorials.
Explore our training resources, including The Footwork Accelerator, Badminton-Specific Weights Programmes, Multifeed Programmes and Core Circuits.
Join the Badminton Insight Club on Patreon for bonus content, behind-the-scenes updates, match analysis and access to our private community.
Training with Greg and Jenny was a privilege. Their adaptability to all standards of play was crucial to allowing all players to perform drills and allowed us all to reach our best standard of play. Their infectious positive attitude put all players in the best mindset for this training session, and I know all who were involved thoroughly enjoyed it!
You guys have played a big part in my badminton journey together with my daughter and son. We always enjoy the tutorials and tips and put it into practice. So thank you Greg and Jenny for being an inspiration for us all the way in Canada 🇨🇦
Thank you so much Greg and Jenny for making this channel. Your videos are what helped me gain motivation to pursue badminton. Hope to see many more videos from you guys!
