Privacy Policy

Last Updated: June 2026

At Badminton Insight Ltd, we care about your privacy and want to be transparent about how your information is used.

This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and your rights.

1) Who We Are

Badminton Insight Ltd is the data controller for the personal data collected through this website.

Email: contact@badminton-insight.com
Registered company address: Barnston House, Beacon Lane, Wirral

2) What Information We Collect

We may collect the following personal data:

  • Your name and email address when you sign up to our email list, download a free resource, contact us, or buy a product.
  • Your billing details and order information when you buy a product from us.
  • Your payment information, which is processed securely by our payment providers. We do not store your full card details.
  • Information you provide when you contact us, reply to emails, leave comments, complete forms, or take part in events, courses or coaching.
  • Website usage data, such as pages visited, links clicked, browser type, device information and approximate location.
  • Cookie data, depending on your cookie choices.

3) How We Use This Information

We use your personal data for the following reasons:

  • To provide products, downloads, courses or services you have purchased
  • To process payments and manage orders
  • To send free resources and email updates you have signed up for 
  • To send marketing emails about our products, content and events
  • To reply to enquiries
  • To improve our website, content, products and user experience
  • To meet legal, tax and accounting requirements
  • To protect our website, business and customers

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

4) Purchases & Payments

When you buy a product from us, we collect the information needed to process your order and give you access to the product.

Payments are processed securely by third-party payment providers such as Stripe, PayPal and Shopify Payments. We do not store your full card details.

We may keep order records for legal, tax, accounting and customer support purposes.

5) Cookies & Analytics

Our website uses cookies and similar technologies.

Some cookies are needed for the website to work properly. Others help us understand how people use our website, improve our content, or measure the performance of our website.

Depending on your cookie choices, we may use tools such as Google Analytics.

You can manage or change your cookie preferences through the cookie banner or cookie settings on our website.

For more information, please see our Cookie Policy.

6) Embedded Content

Some pages on our website may include embedded content, such as YouTube videos, forms or social media content.

Embedded content from other websites behaves in the same way as if you had visited that website directly. These websites may collect data about you, use cookies, or track your interaction with the embedded content.

Our website may also include links to third-party websites. We are not responsible for the privacy practices of those websites.

7) Who We Share Your Data With

We only share personal data where needed to run our website, provide our products and services, or meet legal obligations.

This may include:

  • Website and hosting providers
  • Email marketing providers
  • Payment processors
  • Ecommerce and course platforms
  • Analytics and advertising platforms
  • Accountants, legal advisers or professional service providers
  • Government, tax or regulatory authorities where required by law

We currently use some of the following providers: Shopify, Stripe, PayPal, Kit, Google Analytics, WordPress, and Elementor.

8) How Long we keep your data for

We only keep personal data for as long as we need it.

As a guide:

  • Email marketing data is kept until you unsubscribe or ask us to delete it.
  • Customer account and order information is kept for as long as needed to provide access to your purchase, handle support requests, and meet legal, tax and accounting requirements.
  • Accounting and transaction records are normally kept for up to 6 years.
  • Enquiry and support emails are kept for as long as needed to respond and manage our relationship with you.
  • Analytics and cookie data is kept according to the settings of the relevant provider.

9) Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request corrections or deletion of your data
  • Withdraw consent to marketing emails at any time

To make a request, or if you have any questions about this Privacy Policy, you can contact us at: contact@badminton-insight.com

10) Updates

We may update this Privacy Policy from time to time to reflect changes to our website or legal requirements.